If you are a small business or website owner, you will probably believe that once a website has been created and published the web development project is finished.

But in reality, the real work is just beginning. In order to create a money-making site, traffc must be generated and driven to the website. There are several effective methods that can be implemented as part of a Search Engine Optimisation 'SEO' strategy to create this web traffc.

While all methods may not be required to realize successful traffc generation, some combination of most, if not all, will probably be needed to create traffc, maintain traffc and finally, grow traffc to your website with long-term, lasting results. Consider implementing these strategies: - Dynamic content is necessary for search engine recognition, and by updating the website frequently, the search engines see your website as an active, not stagnant, website. How often should changes be made? At the very least, monthly. But the more frequent the changes, the better.

There are some tried and true methods you may want to employ:

• Monthly newsletter (or weekly)
• Tip of the day that rotates to the page using a scrpt from an existing database of information at your site.
• RSS feed to public news feeds that update hourly or daily at the least.
• Changes to contact information, staffing, clients, etc.
• Checking links frequently to make sure that they are active and valid, and changing the link text from time to time will register as a change to the page.
• Simple modification of content from time to time should be done in between these regular maintenance tasks which will update the website.
• Good links management will result in a stronger weght given by the search engines for search positioning. The algorithms used for weighting one page over another require link popularity assessment for successful traffc to your website. Link popularity is also one of the main considerations for Google Page Rank.

• Reciprocal Links: Search for relevant and desired web pages with which to trade links.
• Purchase PageRank-based links: boost your relevance and weght in the eyes of search engines by purchasing links for a period of time, three to six months until you have achieved a better ranking.
• List with directories: paid or unpaid directory listings that are relevant to your website will give your website additional exposure.
• Anchor text: create the links with link text in mind, utilizing relevant keywords where possible.
• PageRank consideration: link only with websites that have decent PageRank (PR); i.e., PR of 3 could be a minimum but a PR of 4 would be a better minimum requirement from those pages who want to exchange links with you.