A lot of direct marketers online are drilled in product after product and newsletter after newsletters not to mess around with "branding."

And that branding is a waste of time and it doesn't do anything for your sales.

I mostly agree with that.

Except for when it comes to your name.

Not your company's name but your name -- first and last.

In fact, one of the best pieces of advice I got from one of my customers, was instead of just saying the name of my company on my CD's and websites, he told me to use my name, Michael Senoffs..." and then the name of the site or product.

The reason I consider that to be one of the best little pieces of advice I ever got is because no matter what youre doing if youre copywriting or promoting or talking -- you own your name.

It will never change and nobody can really knock it off like they can with a business or product name.

And so now I advise all my clients to use their real name on their websites and products. You can still use your business name, but make sure your real name makes an appearance, too.

Because really, there is only room in a person's mind for one name anyway. And the easier it is for someone to immediately relate you -- as a personality -- to the product, industry or niche, the better your overall sales will be in the long run.

And so I always recommend you use your name and you don't try to hide behind any fancy logos or big corporate sounding titles like "Platinum Executive Financial Incorporated" or anything like that.

People need to start relating you -- the person, not the business -- to what you're selling, and not an empty sounding title or URL.